In 2019, I collaborated with Nike and Cultivator to design Nike 718s, a conceptual sneaker inspired by the cultural landscape of the Bronx. Created during a period of rapid neighborhood transformation, the project uses footwear as a medium for documenting identity, place, and community. Drawing from the borough's architecture, street culture, and everyday visual language, I developed a concept that positioned the sneaker as both a product and a storytelling object. The project concluded with an original campaign that I art directed and photographed on location throughout the Bronx.